UU World OL is a social network game (SNG) that users can freely design the content. A number of SNGs have already developed successfully overseas, but it is still a blank in China. UU World links leisure and internet communication together, creating a brand new game model.

     Similar as MMORPG, users of UU World can dress up their own avatars with the purpose of training. Users can enjoy playing small games with other users through the platform which contains property capturing, fishing, and pasture system. The way of users displaying themselves and visiting each other can improve game retention rates. The content of UU World is generally designed to be easy and nonviolent with lovely game pictures, in order to attracts players who just want to relax.

     All members of the game R&D team are professional, with many years' online game developing experiences. They are devoting themselves into exploiting new business area for the company.